From classic chocolate categories to the new ruby variety, get ready to learn more.
Chocolate is...
Tasty, sugary, deliciousness!
A favorite sweet treat worldwide!
A food for all occasions!
(If you're happy? Eat some chocolate. Sad? Eat some chocolate. Celebrating? Chocolate.)
How is chocolate made?
Chocolate is made from cacao seeds in a standardized process.
What kinds of chocolate are out there?
Currently, there are three well-known types of chocolate.
Did you know... why white chocolate is so melty?
Because of their chemical structures, fats melt under very low heat! Since white chocolate is almost all fat and has no cocoa solids, it melts the at the lowest temperature.
A luxurious legacy
Chocolate is more than a tasty snack or recipe ingredient! Historically, it’s been used for everything, from making a fashion statement to being a currency for trading.
It’s even historically been used for medicinal treatment because of its antioxidant and anti-inflammatory properties! It’s really more of a health supplement than a formal medicine, but who can deny its power as a pick-me-up?
Think Pink: a new chocolate variety?
Chocolate has been around for centuries with few innovations or creations. After all, why fix what isn’t broken?
Recently, the game has changed: a new type of chocolate is making news. Ruby chocolate.
Okay, but what is ruby chocolate?
From the Swedish company Barry Callebaut (2017), ruby chocolate is marketed as the new, fourth type of chocolate along with white, milk, and dark.
It gets its pink color from ruby cacao beans! The company describes this delectable new delight as naturally ruby-colored with a “berry-fruitiness…[and] smoothness” to its flavor.
How is ruby chocolate made?
According to the company, no dyes or flavorings are used in the chocolate.
Citric acid is added though, and may be responsible for its taste! Citric acid is found in many berries and it adds that sour tang you taste.
Cacao beans naturally have a purple tint, so some third parties claim that the ruby color is just from beans that have been less processed. Either way – a new color is a real gem!
Where can you try some?
Barry Callebaut holds the production patent right now, so there’s limited availability. It’s also on the expensive side.
Still, some retailers have begun to offer it as either a standalone product or as part of another product (e.g. ruby chocolate Kit-Kats)!
You don’t need rose-colored glasses to see what’s up.
Ruby chocolate is completely new to the market– there hasn’t been a new chocolate type, in, well… ever!
Ultimately, only time will tell if it’s a gimmick or not. But as the price drops and it becomes more widespread, it has the potential to revolutionize product development in the confectionery industry.
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